John Dalton's molecular structures. Scatter plots and geometric diagrams. Watson and Crick's double helix. The way in which scientists understand the world - and the key concepts that explain it - is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger's philosophy of science to Peirce's semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.

Available now for the first time in paperback, COMMUNICATING SCIENCE: THE SCIENTIFIC ARTICLE FROM THE 17TH CENTURY TO THE PRESENT elaborates the emergence of the scientific article from its beginnings to the present. Gross, Harmon, and Reidy analyze numerous sample texts in French, English, and German, focusing on the changes in the style, organization, and argumentative structure of scientific communication over time. The authors also speculate on the currency and influence of the scientific article in the digital age. COMMUNICATING SCIENCE: THE SCIENTIFIC ARTICLE FROM THE 17TH CENTURY TO THE PRESENT has been an invaluable resource text in the rhetoric of science and stands as the definitive study on the topic. " COMMUNICATING SCIENCE] offers a moment of coalescence in the rhetoric of science as a model of rigorous research, not likely to be duplicated soon. It will be a staple introductory text in science studies courses and a stimulant for better scholarship in the field." -Jeanne Fahnestock, RHETORIC SOCIETY QUARTERLY "Communicating Science is a substantial contribution to the literature mapping out the changing language and rhetoric of the scientific article from 1665 to the present." -Charles Bazerman, ISIS "Gross, Harmon, and Reidy have set a new and higher standard for methodological and presentational rigor in scientific communication content analysis." ��-Kathryn Northcut, JOURNAL OF TECHNICAL WRITING AND COMMUNICATION "Gross, Harmon, and Reidy's decision to emphasize depth over breadth is characteristic of groundbreaking scholarship." -Suzanne Black, JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION "Communicating Science is a marvel of scholarship and expression and deserves to be in the curriculum of every university's rhetoric department." -Tim Whalen, IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION "The book will be an essential starting point for future discussion of the history of scientific writing." -John Turney, DIVERSITY AND DISTRIBUTIONS "A book to buy, to read, and to think about." -A. J. (Tom) van Loon, EUROPEAN SCIENCE EDITING

The ability to communicate in print and person is essential to the life of a successful scientist. But since writing is often secondary in scientific education and teaching, there remains a significant need for guides that teach scientists how best to convey their research to general and professional audiences. "The Craft of Scientific Communication "will teach science students and scientists alike how to improve the clarity, cogency, and communicative power of their words and images.

In this remarkable guide, Joseph E. Harmon and Alan G. Gross have combined their many years of experience in the art of science writing to analyze published examples of how the best scientists communicate. Organized topically with information on the structural elements and the style of scientific communications, each chapter draws on models of past successes and failures to show students and practitioners how best to negotiate the world of print, online publication, and oral presentation.

The scientific article has been a hallmark of the career of every important western scientist since the seventeenth century. Yet its role in the history of science has not been fully explored. Joseph E. Harmon and Alan G. Gross remedy this oversight with "The Scientific Literature," a collection of writings--excerpts from scientific articles, letters, memoirs, proceedings, transactions, and magazines--that illustrates the origin of the scientific article in 1665 and its evolution over the next three and a half centuries.
Featuring articles--as well as sixty tables and illustrations, tools vital to scientific communication--that represent the broad sweep of modern science, "The Scientific Literature" is a historical tour through both the rhetorical strategies that scientists employ to share their discoveries and the methods that scientists use to argue claims of new knowledge. Commentaries that explain each excerpt's scientific and historical context and analyze its communication strategy accompany each entry.
A unique anthology, "The Scientific Literature" will allow both the scholar and the general reader to experience first hand the development of modern science.

This book describes the development of the scientific article from its modest beginnings to the global phenomenon that it has become today. The authors focus on changes in the style, organization, and argumentative structure of scientific communication over time. This outstanding resource is the definitive study on the rhetoric of science.

The Many Voices of Modern Physics follows a revolution that began in 1905 when Albert Einstein published papers on special relativity and quantum theory. Unlike Newtonian physics, this new physics often departs wildly from common sense, a radical divorce that presents a unique communicative challenge to physicists when writing for other physicists or for the general public, and to journalists and popular science writers as well. In their two long careers, Joseph Harmon and the late Alan Gross have explored how scientists communicate with each other and with the general public. Here, they focus not on the history of modern physics but on its communication. In their survey of physics communications and related persuasive practices, they move from peak to peak of scientific achievement, recalling how physicists use the communicative tools available - in particular, thought experiments, analogies, visuals, and equations - to convince others that what they say is not only true but significant, that it must be incorporated into the body of scientific and general knowledge. Each chapter includes a chorus of voices, from the many celebrated physicists who devoted considerable time and ingenuity to communicating their discoveries, to the science journalists who made those discoveries accessible to the public, and even to philosophers, sociologists, historians, an opera composer, and a patent lawyer. With their final collaboration, Harmon and Gross offer a tribute to the communicative practices of the physicists who convinced their peers and the general public that the universe is a far more bizarre and interesting place than their nineteenth-century predecessors imagined.

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.